Efficiency Expert | Creator | CMO
& Growth Strategist for Modern Businesses
About
U.S. Marine Corps Veteran, Serial Entrepreneur, & World Traveler with over 25 Years of Professional Experience Across Multiple Government & Private Sector Industries
I was born in the Upper Peninsula of Michigan and raised in a small Northern Minnesota mining town. Since childhood, I’ve been fortunate enough to visit every state in the U.S., and several foreign countries.
At 17 I enlisted in the Marine Corps, and a month after my 18th birthday I was in bootcamp. This began a 20+ year government career where I became an expert in leadership, security procedures, firearms, tactics, and investigations
After transitioning to civilian life, I opened and operated a licensed private investigation and security agency in South Florida. I handled cases that ranged from insurance fraud, infidelity, and background investigations to high-profile corporate espionage.
After assisting several families with missing children cases, I co-founded and managed a nonprofit foundation that utilized our investigative resources to help bring victims home safely.
During the pandemic, I co-founded and managed a successful concierge medical service out of necessity to sustain my private investigation agency and nonprofit.
In November 2021, I donated most of my possessions and bought a one-way ticket to Mexico with a “failure is not an option attitude.” I stopped drinking (for the most part) immersed myself in copywriting & the marketing industry.
Less than two years later, I own and operate a successful marketing agency serving multiple 7 & 8 figure businesses.
My experiences, successes, and setbacks provide unique insight for my roles as an efficiency expert for scaling operations, executive coach to remote entrepreneurs, and AI consultant for modern businesses.
Since Mexico, I’ve spent summers at home in the US and traveled to Tenerife, Bali, Kuala Lumpur, and Vietnam during winter months.
Aside from seeking out new experiences and traveling the world, I prioritize my mental and physical health (work in progress).
Fractional CMO Services
I’ve founded five successful businesses in the private sector, including a medical sales company, CMO service, and a digital marketing agency.
Along the way, I have had the opportunity to write for dozens of clients across multiple industries.
Some of these include:
BMW Apple Pedigree L’Oreal M&Ms Gillette H&M Duolingo Kraft Volvo The WSJ Royal Caribbean American Airlines MasterClass Netflix The Vitamin Shoppe Anheuser-Busch Unilever PetSmart Kraft Kingsford Charcoal & Yelp
Growth Strategy
Growth Without the Guesswork: Straightforward Strategies, Real Results
In a time when everyone's chasing growth, I focus on what really works - practical, proven strategies optimized for your unique business:
Streamlined Sales Funnels that are clear, efficient, and focused on converting.
End-to-End Campaign Management with a blend of analysis and creativity, aimed at achieving real, measurable results.
Practical Go-to-Market Plans rooted in real-world market dynamics to ensure your launch hits the mark.
Grounded Brand Strategy that defines and communicates your brand in a way that resonates with your audience and aligns with your values.
Focused Client Acquisition for building lasting relationships, not just one-time sales.
Efficiency Auditing & Optimization
Time… Your Only Non-Renewable Resource
To maintain a competitive edge in the age of digital transformation, companies need to stay proactive in addressing potential risks and embracing new technology.
I stay up-to-date on the latest trends, technology, and best practices so that you can focus on running your operation. Never. Stop. Iterating.
Executive Coaching & Mentoring
Your Secret Weapon in the Freelance Revolution
Together with Co-Founder Rhys Harris, I’ll help you launch and scale your own thriving one-person business that offers time and location freedom, letting you live life on your terms.
Whether you’re new to entrepreneurship or have an established business, we’ll help you to earn more, work less, & become irreplaceable.
The Newsletter
The Mid-Day Manatee Newsletter is a weekly-ish collection of my personal thoughts and musings on a range of topics, mostly non-business-related.
In a world where AI-generated content is becoming more prevalent, The MDM is 100% human-generated and delivered straight to your inbox.
It's a work in progress about works in progress.
Future-Proof Your Business
Looking to grow your existing business, bring a wild new idea to life, or simply need guidance on finding your niche?—I'll help you clarify goals and optimize your operation.
Concerned about the impact of AI and the future of your business?—I’ll set you up for stability and peace of mind.
And if you're struggling in the competitive market, I’ll help you stand out in an ever-evolving landscape.
Let’s put my wins (and fails) to good use and create the success you deserve.