
Portfolio Archives

I specialize in scaling businesses through end-to-end sales systems, campaign execution, and AI integration—work designed to perform in real operating environments, not just on paper.
I’ve written and executed advertising and marketing campaigns for brands including BMW, Duolingo, American Express, H&M, The Wall Street Journal, Snickers, Gillette, Urban Outfitters, El Pollo Loco, and Upwork, spanning both B2B and B2C markets.
Before marketing, my background included service in the U.S. Marine Corps, leadership as Vice President of a human trafficking rescue 501(c)(3), directing a private investigative agency, and serving as a senior partner in a medical concierge organization.
Those roles shaped how I approach systems: clarity first, execution second, and zero tolerance for inefficiency.

If you're searching for scalable solutions to break past your growth plateau, it's essential to work with a team that understands your unique needs and challenges.
But how do you ensure it's the right fit?
First, you need assurance that the team you're considering is legit and possesses a proven track record.
Most options in the market fit into one of the following categories:
Category 1 - Coaches & Consultants
This is often a “done-with-you” model. These groups provide valuable information but require you to do most of the work. Often, you're given access to tons of video lessons, which you must complete on your own. The support may include group coaching calls, but you're ultimately responsible for executing.
Category 2 - Agencies
This is typically a “done-for-you” model. These companies might handle your ad campaigns but often neglect the critical steps that follow lead generation. They may offer “guarantees” riddled with conditions, making it almost impossible to achieve the desired results.
So, where do we fit in?
We pride ourselves on being transparent, which is why we've detailed our process in the “How It Works” section above.
In essence, we offer a hybrid approach, combining the best of both worlds. We create all the necessary assets (done-for-you) to enhance your lead generation and conversion efforts. Then, we hand over everything to you and guide you (done-with-you) to fine-tune the strategy.
This approach ensures you aren't reliant on outside consultants for sustained growth. You take ownership and steer your success.
We typically work with mid-sized businesses generating between $5-10 million in annual revenue, primarily in the tech or e-commerce sectors. Our ideal clients are those looking to scale operations through strategic marketing initiatives.
We work best with businesses ready to scale and eager for more efficient, data-driven marketing strategies that significantly boost their conversion rates and ROI.
We employ a highly refined process, blending insightful analysis with creative innovation. Here’s a quick overview:
Discover & Analyze: We dive deep into your brand's unique story and historical performance metrics.
Creative Production: We meticulously design captivating assets that resonate with your audience.
Creative Testing: Testing various messages and styles to determine what best engages your target audience.
Launch Time: Deploying your new creative into the market, backed by strategic planning and precision.
Measure Performance: Monitoring key metrics like ROAS, CPC, CTR, and CVR to obtain actionable insights.
Rinse & Repeat: Continuously optimizing and iterating to ensure maximum engagement and revenue generation.
By focusing on these steps, we help you achieve 5x business growth within 12 months, ensuring your brand doesn't just keep up with market trends but rises above them.
We have worked across multiple industries, notably tech and e-commerce, accumulating a wide range of successes.
Your goal should be to find examples of results as closely aligned with your business as possible. While we’ve delivered significant outcomes in over 32 industries, many clients prefer to keep their data private. However, we have several publicly available case studies and testimonials.
The accumulated data, insights, and experience enable us to adapt successful strategies across various industries, optimizing them to meet the specific needs of each client.
If you still have reservations, our team will be happy to discuss your specific situation and determine if our approach can deliver the results you're aiming for. We only onboard clients when we’re confident in achieving mutually beneficial success.
The timeline for results can vary, influenced by factors including our engagement level, your participation, and market conditions. Some clients witness remarkable outcomes within days, while others may take weeks or months to fully optimize and see the best results.
Initial results often appear shortly after launching your lead generation campaigns, with ongoing improvements as we refine and iterate our strategies.
All our clients understand that patience and involvement are crucial. In three months, six months, or a year, their business is in a significantly better position due to our proven processes.